18 May The Winners And Losers Of Lockdowns in Australia
The Covid-19 related lockdowns, beginning in early 2020, caused unprecedented levels of uncertainty for almost all Australian business owners.
However, from regular conversations with my Brisbane SEO clients, I discovered that (anecdotally at least) quite a few were experiencing unprecedented levels of demand.
This lead me to check the average monthly search volumes, for a range of keywords, across some of our largest industries including travel, hospitality, construction, online betting sites and more via Google’s Keyword Planner Tool – to compare pre and post lockdown search interest.
As you’ll see, whilst lockdowns and border closures have certainly decimated the search interest in some industries, others have experienced never seen before levels of demand.